What is the primary role of sales traders within investment firms?

The primary role of sales traders within investment firms is to execute trades on behalf of clients. Sales traders act as intermediaries between clients (such as institutional investors) and the market, facilitating the buying and selling of securities. They leverage their market knowledge and relationships to obtain the best possible prices for their clients and ensure that trades are executed efficiently and effectively.

In this role, sales traders need to be well-versed in market dynamics, able to respond quickly to changing conditions, and proficient in using trading platforms and systems. Their responsibilities not only include executing trades but also advising clients on market trends and strategies, thereby reinforcing the relationship between the firm and its clients.

While conducting market research, managing marketing teams, and providing legal guidance are important aspects of the broader investment process, they do not align with the core responsibilities of sales traders, who are focused primarily on the execution of trades.